Blinkit, Zepto to dethrone Amazon? Quick Commerce to become India’s top beauty channel by 2030, says study

Quick commerce platforms such as Blinkit, Zepto, and Swiggy Instamart are set to become the largest online channel for beauty and personal care (BPC) in India by 2030. According to a report by Redseer Consulting, the share of quick commerce in the BPC segment is set to jump from 15% in FY25 to 30-40% by FY30.

The same report estimates India’s BPC market will expand to $40 billion by FY30 from $23 billion in FY25, while e-commerce rises to account for 34-38% of total BPC spends by the end of the decade.