Apple has reportedly junked an AI-powered feature and the reason is likely Google

Apple has reportedly shut down “Project Mulberry,” an effort to develop an AI-powered virtual health coach even as the company radically rethinks its wellness strategy. The decision is said to be driven by Services Chief Eddy Cue, marking a step back from a standalone ‘Health+’ subscription model. According to a report by Bloomberg’s Mark Gurman, the move follows a major leadership transition within Apple’s health division after longtime executive Jeff Williams retired last year.

Citing internal sources, Gurman says that Apple wound down the Mulberry initiative in recent weeks.