Prime Video expands add-on marketplace with Goldmines Play launch in India

Prime Video has expanded its add-on subscriptions marketplace in India with the onboarding of Goldmines Play, strengthening its push to aggregate mass-market Hindi and dubbed regional entertainment under one roof.

The add-on service, from Goldmines Telefilms, is now available to Prime Video customers across the country at Rs 39 per month, with an introductory offer of Rs 29 for the first month. Goldmines Play offers a large catalogue of Hindi-dubbed South Indian blockbusters alongside popular and evergreen Hindi films, positioning itself squarely at family audiences and Hindi-speaking viewers.