Meta launches Scam Se Bacho campaign to raise awareness about online fraud in India

Meta has launched a new anti-scam campaign called the Scam Se Bacho to help people recognize, question, and report common online scams. The campaign has been launched in partnership with the Indian Cyber Crime Coordination Centre (I4C) and the Securities and Exchange Board of India (SEBI). The initiative features acclaimed actor Neena Gupta and leading digital creators to encourage vigilance and promote safer online practices. The campaign highlights some of the most prevalent scams types including fake job offers demanding upfront fees, digital arrest scams impersonating government or law enforcement officials, and fraudulent investment schemes promising guaranteed or overnight returns.