Apple hits record 28 pc value share in India as smartphone market leans towards premium devices

Tech giant Apple has recorded its highest-ever value share of 28 per cent in the Indian smartphone market, driven by a surging “premiumisation” trend where consumers are increasingly opting for high-end devices, according to a report by Counterpoint Research.

The report highlighted a significant shift in the world’s second-largest smartphone market, noting that while volume growth remains steady, the total market value is expanding at a much faster clip as Indian buyers trade up to more expensive models.