Swiggy flags quick commerce growth impact from irrational competition, bulk order cannibalisation
Food and grocery delivery company Swiggy said that “irrational” competition and cannibalisation by its bulk-ordering programme Maxxsaver had impacted the order and gross sales growth of its quick commerce arm Instamart, particularly in the low AOV (average order value) segments.
Instamart’s operating losses, after a brief dip in the September quarter, widened again in October-December 2025 to Rs 908 crore.
During the quarter, the 10-minute delivery platform recorded a GOV (gross order value) of Rs 7,938 crore, up 103% year-on-year, while total orders rose 45% to 106.4 million.
