Airtel partners Adobe to offer Express Premium access free to 360 mn customers
By
Neha Kumari
Bharti Airtel on Thursday said it will provide free access to Adobe Express Premium to 360 million customers, enabling them to create high-quality social assets, marketing materials, short videos, and design other content.
The move comes as such AI-powered design tools are rapidly gaining traction, prompting Indian telecom operators to strike partnerships with global tech firms to keep user engagement high within their digital ecosystems
