Airtel–Adobe tie up brings free express premium to 360 mn users
Bharti Airtel announced a partnership with Adobe as it continues to grow its bundled digital products offerings. Under the partnership, Bharti Airtel will offer all its customers free access to Adobe Express Premium for one year, a subscription valued at around Rs 4,000. The offering covers Airtel’s mobile, Wi-Fi and DTH users and can be activated through the Airtel Thanks app without requiring a credit card.
The rollout, described by the companies as a global first, puts Adobe’s AI-powered design tools in the hands of Airtel’s 360 million customers. Adobe Express Premium is positioned as an easy-to-use creation platform aimed at consumers, students, creators and small businesses alike with access to a catalogue of professional templates.
