Strong iPhone sales to power Apple’s holiday quarter, Google AI deal in focus

Apple is set to report its strongest iPhone sales growth in four years on Thursday, driven by robust ⁠demand for its premium Pro models as it prepares to roll out artificial intelligence features developed with Google’s technology.

Investors, however, will look for comments from the company on how it aims to navigate a global memory chip crunch that is likely to raise its cost and weigh on margins.

The decision ‌to use Alphabet-owned Google’s ‌Gemini for a revamped Siri and other Apple Intelligence features is the biggest shift to date in the company’s AI strategy.