Pinterest cuts nearly 15% jobs to redirect resources to AI

Pinterest will trim less than 15% of its workforce, the social media platform said on Tuesday, as it plans to reallocate resources to its ‌artificial intelligence-focused roles ‌and strategy.

Shares of the company, however, tumbled nearly 10% after its AI pitch failed to ignite investor ‌enthusiasm, underscoring heightened competition from TikTok and Meta-owned Facebook and Instagram for ad market share.

“Without clear cost savings or a concrete path to AI-driven revenue growth, these cuts look more defensive than strategic,” said Emarketer analyst Jeremy Goldman.