Meta is adding ‘paid features’ to Instagram, Facebook and WhatsApp

Facebook-parent Meta is reportedly planning to add paid features to its popular apps including Instagram, Facebook and WhatsApp. According to a report by TechCrunch, Meta has revealed that it will soon start testing premium subscription tiers across Instagram, Facebook and WhatsApp. The report adds that the company will initially introduce optional paid features while keeping the core apps free for its users across the globe. This move by Meta also marks a significant departure from its long-standing reliance on the advertising revenue.

The report also mentions that Meta has confirmed that the subscription tests will start in some select regions in the coming months. The company has not yet revealed the pricing details but stressed on the fact that the core functionalities of the app will remain free.