Hindi TV channels look beyond soaps as ‘reality’ sinks in
Hindi general entertainment channels, long dominated by female viewership and daily soaps, are increasingly turning to reality programming to widen their audience base. The shift is aimed at attracting more male viewers and expanding advertiser appeal at a time when women-focused advertising categories are slowing.
Broadcasters are also rethinking scheduling strategies, experimenting with reality shows on weekdays and breaking away from the traditional model of fiction-led weekdays and non-fiction weekends.
