Ipsos to invest $1.4 billion over five years on AI, acquisitions

French market research firm Ipsos plans to invest 1.2 billion euros ($1.4 billion) over five years in artificial intelligence and acquisitions as it seeks to reverse sluggish growth, its CEO Jean-Laurent Poitou said in an interview.

The investment plan will be split between acquisitions, targeting specific technologies, and improving its internal capabilities, he said.

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