See it, want it, buy it: JioHotstar just made streaming shoppable
Ever spotted a jacket, a bag, or a pair of shoes on screen and wished you could just have it? JioHotstar has made that wish real with Shop the Look, a new in-stream commerce feature that turns passive viewing into active shopping, right from your mobile phone.
Launching with NEWME as its first partner and debuting on the latest season of MTV Splitsvilla, Shop the Look lets viewers explore and purchase products featured on screen instantly.
