Sony Pictures Networks India redraws leadership structure to drive TV, digital content integration
Sony Pictures Networks India (SPNI) has restructured its leadership and operating model to align television and digital under a single content and monetisation strategy, marking a shift away from a linear-first approach as the company prepares for its next phase of growth.
The company has realigned its leadership team to support the transition from a linear-first model to an integrated linear and digital content strategy, with sharper ownership across content and a consolidated revenue structure.
The revised operating model is aimed at improving coordination across television channels and SonyLIV, while enabling a unified approach to monetisation and distribution.
