Walmart’s Flipkart, Swiggy drop 10-minute delivery claim in India

Walmart’s Flipkart, Swiggy and IPO-bound Zepto have stopped promoting their grocery ‌businesses as “10-minute” ‌delivery services following an order by the Indian government that was spurred by concerns over road safety.

The move is ‌a major setback for the quick commerce sector which has become a $11.5 billion market in India within five years and changed how Indians shop, with apps allowing groceries and electronics to be delivered within minutes.