Apple rolls out Creator Studio to boost services push, adds AI features

Apple on Tuesday unveiled Apple Creator ‍Studio, a new subscription bundle of professional creative software ⁠priced at $12.99 a month or $129 a year, as the iPhone maker steps up its push into paid services ‌for creators, ‌students and professionals.

The company has used its services business, which ‌includes its Apple Music and iCloud services, to drive growth in recent years, helping counter slower hardware growth and generate recurring revenue.