Samsung bullish on India outlook for 2026, bets on rising economy

Las Vegas: Leading consumer electronics maker Samsung sees a “positive and bright” business outlook for India in 2026, buoyed by positive market sentiments and improved consumer spending, according to the company’s Southwest Asia President and CEO JB Park.

According to the company’s global 2026 roadmap, Samsung will increase its AI (Artificial Intelligence) play in segments such as washing machines, refrigerators, and other appliances, as well as in mobile phone devices above a certain price point, he said here on the sidelines of Consumer Electronics Show (CES) 2026.