TRAI Chief pushes for TV Rating reform and AI-driven spam protection to boost credibility

New Delhi [India], January 12 (ANI): The Telecom Regulatory Authority of India (TRAI) is spearheading a major overhaul of the nation’s television audience measurement and telecommunication safety systems to address growing concerns over the reliability of the current monopolistic system.

In an exclusive interview with ANI, TRAI Chairperson Anil Kumar Lahoti announced that the regulator is advocating a shift to a competitive, multi-agency model to improve transparency and accuracy in TV ratings, moving away from its single-agency model for TV audience measurement.