Google Gemini and Search gain agentic commerce tools backed by Flipkart, Wayfair and Target: How shopping will change

Google has outlined a series of new initiatives, claimed to reshape online shopping through what it calls agentic commerce, a model in which artificial intelligence systems can complete shopping-related tasks on behalf of users.

In a blog post published on Sunday, the company said the approach is moving from theory into real-world deployment, with new standards, retailer tools and advertising formats being introduced.