Google CEO Sundar Pichai says AI agents will be a big part of how we shop, Elon Musk responds

Google recently announced Universal Commerce Protocol (UCP) – an open standard developed in partnership with Shopify, Etsy, Wayfair, Target, and Walmart to enable AI agents to seamlessly communicate across shopping stages, from discovery to checkout. CEO Sundar Pichai took to microblogging platform X (formerly Twitter) to share details about UCP. “AI agents will be a big part of how we shop in the not-so-distant future. To help lay the groundwork, we partnered with Shopify, Etsy, Wayfair, Target and Walmart to create the Universal Commerce Protocol, a new open standard for agents and systems to talk to each other across every step of the shopping journey. And coming soon, UCP will power native checkout so you can buy directly on AI Mode and the Gemini app,” he wrote in an X (formerly Twitter) post.