Online shopping in future will be AI-driven, says Sundar Pichai as Google partners with global retailers

New Delhi [India], January 12 (ANI): Google CEO Sundar Pichai announced the launch of the Universal Commerce Protocol (UCP), saying that artificial intelligence (AI) agents will play a major role in the way people shop in the near future.

In a social media post, Pichai said, “AI agents will be a big part of how we shop in the not-so-distant future. To help lay the groundwork, we partnered with Shopify, Etsy, Wayfair, Target and Walmart to create the Universal Commerce Protocol,

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