Govt to ask manufacturers to pre-install Prasar Bharati’s OTT app on new TVs

NEW DELHI: Buoyed by the growing popularity of WAVES, Prasar Bharati’s over-the-top (OTT) application, the Ministry of Information and Broadcasting is set to write to television manufacturers, urging them to pre-install the app on smart TVs. Currently, most smart TVs come pre-loaded with major OTT apps such as Netflix, YouTube, and Amazon Prime Video.

It comes weeks after the Ministry of Communications mandated the pre-installation of the Sanchar Saathi app on all smartphones, but later withdrew the order following pushback from phone makers.