The man who could be Apple’s next CEO

Around 2018, Apple considered adding a tiny laser to its iPhones. The part would allow consumers to take better photos, more accurately map their surroundings and use new augmented reality features. But it would also cost Apple about $40 per device, cutting into the company’s profits.

John Ternus, Apple’s head of hardware engineering, suggested adding the component to only the more expensive Pro models of the iPhone, said two people familiar with the discussions who spoke on the condition of anonymity. Those devices, Ternus reasoned, tended to be purchased by Apple’s most loyal customers, who would be excited about new technology. Average consumers, on the other hand, probably wouldn’t care.