Prasar Bharati launches Creator Corner on DD News to promote digital economy, content creators

NEW DELHI: With an aim to promote creator economy and encourage digital content producers, Prasar Bharati on Friday launched a unique 30-minute programme, Creator’s Corner, on Doordarshan (DD) News.

The show will feature short reels and videos of two to ten minutes, produced by independent content creators and will be telecast daily during prime time. Calling it a first-of-its-kind initiative globally, Union Minister for Information and Broadcasting (MI&B) Ashwini Vaishnaw said no news channel—private or state-run—has so far partnered with the growing community of content creators in this manner to empower them.