Aditya Birla Group joins AI race with $500mn-valued startup Articul8

Aditya Birla Ventures, the private capital investment arm of the Aditya Birla Group, said on Thursday that it was one of the investors backing a $70 million Series B funding round in US-based AI startup Articul8.

Though the company didn’t disclose the amount it has invested, the bet makes the metals-to-fashion conglomerate the latest to join an increasing number of India’s top business groups venturing into artificial intelligence (AI), even as concerns grow that the technology may be overhyped.