Why Indian TV is losing pricing power? 20 years of TRAI data show ad slump, 12 million subscriber loss
The economics of Indian television shows signs of strain. Data from the Telecom Regulatory Authority of India’s (TRAI) annual reports show that industry revenues have started to slip, led by a steady fall in advertising. Television revenue declined to Rs 67,900 crore in 2024, resulting in a 4.23% drop from 2022 levels of Rs 70,900 crore, while ad income dropped to Rs 29,400 crore in 2024 from Rs 31,800 crore in 2022.
