Spotify makes it easier for creators to earn, reveals $10 billion podcast spend

Spotify is expanding its monetisation program for creators and introducing new ‍tools for video podcasters, as it aims to better compete with YouTube and Netflix ⁠in the booming market.

The Swedish streaming company said on Wednesday it has invested more than $10 billion in the podcast industry over the past five years to drive creator ‌earnings, scale ‌engagement and build infrastructure.

It is now lowering the thresholds to join its monetisation program, a year ‌after the initiative was launched.