UK urges Elon Musk’s X to tackle surge in non-consensual Grok AI deepfake images

Britain on Tuesday urged Elon Musk’s X platform to urgently address a proliferation of intimate ‘deepfake’ images created on demand via its built-in AI chatbot Grok, joining a European outcry over a surge in non-consensual imagery on the platform. The comments follow reporting including from Reuters that Grok, prompted by users, was creating a flood of non-consensual images of women and minors in skimpy clothing.

Technology minister Liz Kendall said in a statement the content was “absolutely appalling” and urged the social media platform to act swiftly.