Shot-in-the-arm for Xiaomi as India-China ties improve; premium push gathers pace

India, the only major market for Xiaomi to report a sales contraction in the September quarter, would get more resources this year as New Delhi-Beijing ties improve and local consumers buy more premium products, two top visiting executives at the Chinese company told ET.

“The last three to four years, a lot has happened, a lot has changed, but what hasn’t changed is Xiaomi’s attitude and emphasis on the strategic importance of this (India) market,” said Alvin Tse, Vice President at Xiaomi Global. “We have really seen the progress of India as an economy and as a consumer market,” Tse said, addressing the media on the sidelines of Xiaomi’s first product launch of the year in India.