India emerges as global leader in GenAI adoption for shopping decisions: BCG Report

Indian consumers are leading the global shift toward using generative artificial intelligence (GenAI) in shopping decisions, with nearly two-thirds relying on AI tools to research products and brands before making purchases, according to a new report by Boston Consulting Group (BCG).

The report, ‘Consumers Trust AI to Buy Better. Brands Need to Move Quickly,’ finds that 64 per cent of Indian consumers use GenAI as part of their purchase journey–significantly higher than many global peers. Awareness of GenAI in India has reached 94%, while active usage has climbed to 62%, placing the country among the highest-adoption markets worldwide.