AI quote of the day: ‘We are going to see more realistic AI content,’ warns Instagram Head Adam Mosseri

Instagram chief Adam Mosseri has issued a new warning about the transformative impact of artificial intelligence (AI) on social media, declaring that “authenticity will matter more than ever” as AI-generated content floods feeds and blurs the line between real and synthetic media.

In a detailed 20-slide carousel post shared on his Instagram and Threads accounts, Mosseri reflected on the challenges ahead for 2026, emphasising that rapid AI advancements pose the biggest risk to the platform’s relevance.