Trai to complete digital consent acquisition pilot by January-end

New Delhi: The telecom regulator’s ongoing pilot project for the digital consent acquisition mechanism with the top telecom operators and 11 banks will be concluded at the end of January, according to a government official. The pilot project started in June in collaboration with the Reserve Bank of India in a bid to curb unsolicited commercial communications or spam.

The proposed mechanism, under the Trai’s Telecom Commercial Communication Customer Preference Regulations 2018 (TCCPR 2018) Rules, is aimed at moving away from unverifiable offline user consents taken by commercial entities to send them promotional messages, to a more transparent, digital system.