Your privacy, powered by AI: How an AI assistant can help you protect your digital footprint

India’s Digital Personal Data Protection Act, 2023 (DPDPA) has reset privacy expectations across the board. Companies must take strict measures to protect personal data, and citizens now have real rights over the information they share. All of this is unfolding at a time when AI is getting more capable and more deeply embedded in the apps and services we use every day. These shifts have created a new market for AI solutions to help companies with DPDPA compliance, like live dashboards that show what personal data is being collected across the organisation and automated alerts for any data breaches.

However, we are not seeing a similar wave of innovation to support citizens in understanding the law or exercising their rights.