How AI boom is pressuring videogame console industry in race for memory chips
Videogame console sales were already under pressure owing to tariff turmoil and weak consumer spending. Now a surge in the prices of memory chips is threatening to make the devices costlier in what could be another blow to the industry.
Demand for dynamic random access memory – chips used in Sony’s PlayStation, Microsoft’s Xbox and the Nintendo Switch 2 – has exceeded supply as the tech sector races to build out artificial intelligence infrastructure.
