SPNI banks on Wheel of Fortune India to reinforce primetime strategy, monetisation push
Sony Pictures Networks India (SPNI) is launching the Indian edition of Wheel of Fortune, banking on one of global television’s most commercially successful formats to strengthen its prime-time slate and build a cross-platform property across broadcast and digital.
Positioned as a flagship franchise for the network, the show will be hosted by actor Akshay Kumar, whose titles have delivered strong television performance over the years. According to BARC data cited by the network, five of his satellite premieres between 2019 and 2025 crossed a 2.5+ TVR.
