Memory chip prices: India’s smartphone market to remain under stress till 3Q26
NEW DELHI: A steep increase of over 160% in memory chip prices is expected to keep India’s smartphone industry under pressure for at least the next three quarters, or until the July-September period of 2026, which will force brands to either cut back on features or bake in higher costs in newer products, according to analysts and industry executives.
They expect the trend to particularly hit the affordable and mid-range segments, where margins are slimmer. By contrast, the premium segment dominated by Apple and Samsung may not feel the heat.
