Flipkart releases annual trends report 2025: How India shopped online and cities that stand out

Flipkart has released its FlipTrends2025 report giving insights into key online shopping trends this year. As per the report, Gen Z is driving new shopping behaviours, tier 2 and tier 3 cities are leading premiumisation, grocery became one of India’s most loyal shopping habits and much more. Here’s a look at top trends revealed in Flipkart’s annual report

Gen Z drives new discovery patterns

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