Indus Appstore’s role in broadening India’s app economy

India currently dominates the mobile app landscape, and the numbers speak for themselves. The country had 650 million mobile gamers and 35 billion app installs this year alone, second only to China. India also leads in music and audio, entertainment, utilities, and photo and video apps. User acquisition costs are just three cents, enabling massive volume without budget burn. With a growth score of 49 in ‘The mobile app growth report: 2025 edition’ by mobile analytics major Adjust, India sits atop the global app download rankings.