Snapchat goes all in on Gen Z as it sharpens its India advertising pitch
Snapchat says the total time spent on its content has doubled in the past two years, the number of Snap Stars (popular Snapchat creators) has increased 1.5 times, and Spotlight content uploads have jumped four times.
The Gen Z cohort is a key growth engine for Snapchat in India, with reports estimating that Zoomers are likely to drive a projected global spending of $2 trillion by 2035. Brands such as Amazon, Swiggy, Maybelline, Domino’s Pizza and others already advertise on the platform. Snap Inc, its parent company, posted $1.51billion in revenue in Q3 of CY25, a 10% year-on-year growth, but India-specific revenue numbers are not disclosed.
