OTT War: How Netflix acquisition could reshape India’s duopoly
Netflix’s $83-billion bid for Warner Bros. Discovery, if it goes through, has the potential to reshape India’s Rs 38,000-crore (2024-25) OTT market. For starters, it would enhance Netflix’s offering for the Indian M&E market and improve its positioning and market share within the OTT space. With JioStar holding a virtual monopoly over sports broadcast, Netflix, with a deeper global IP, will be the platform with the strongest recall for movies, originals and international TV.
