TRAI to launch pilot to give mobile users control over promo messages
The Telecom Regulatory Authority of India (TRAI) on Tuesday said that a small group of mobile users will soon start receiving SMS alerts as part of a joint pilot project with the Reserve Bank of India (RBI) to clean up how consent for promotional messages is handled.
To be sure, this is unlikely to tackle the problem of spam, because it is restricted to the bank or banks with which the user has a relationship. Junk messages from non banking financing companies and real estate developers and pathology labs will not be filtered out.
