Trai launches pilot for customer control over spam call and SMS
The Telecom Regulatory Authority of India (Trai) has launched a pilot where selected customers will receive an SMS to continue, modify or revoke consent for promotional communications under the Digital Consent Acquisition (DCA) process.
Launched in collaboration with the Reserve Bank of India (RBI), the pilot begins with nine telecom service providers (TSPs) and eleven major banks, including State Bank of India, HDFC Bank, ICICI Bank and others, that have completed necessary technical integration.
