TCS to buy AI advisory firm for $700 million

BENGALURU: TCS signed a definitive agreement to acquire US-based Salesforce consulting firm Coastal Cloud in an all-cash deal valued at $700 million. Founded in 2012, Coastal Cloud brings AI-led advisory and business consulting capabilities to help clients reimagine sales, service, marketing, revenue, and commerce. With the acquisitions of ListEngage and now Coastal Cloud, TCS said it’s placed among the top five Salesforce consulting firms globally.

In Oct, TCS strengthened its Salesforce practice through the acquisition of ListEngage, with capabilities for its Agentforce, marketing cloud, and commerce cloud expertise.