Instagram launches AI feature to allow users more control over Reels

Instagram has said that it is rolling out a new feature called “Your Algorithm” that will allow users greater control over the content they see, beginning with the Reels tab. The company stated that the update uses AI to adapt the user’s feed as their interests evolve, making recommendations more tailored and meaningful.

“Instagram has always been a place to dive deep into your interests and connect with friends. As your interests evolve over time, we want to give you more meaningful ways to control what you see on Instagram, starting with Reels.