Warner Music India, Rthyms.Life partner to amplify India’s global sound
Warner Music India has entered a strategic partnership with Rthyms.Life, a creator-first music ecosystem, to scale Indian music and artists in international markets. The collaboration is designed to elevate homegrown sounds and give emerging talent expanded global reach.
The alliance strengthens Rthyms.Life’s positioning as a transparent, full-stack platform where creators retain control over collaborations, studio sessions, bookings, and career management. Its artist collective includes Guru Randhawa, Savi Kahlon, Sardar Khehra, Aastha Gill, Zehr Vibe, Guri, Youngveer, Aaryan Bidada, Bob.B Randhawa and Siroyi.
