Two minutes to spare: Micro dramas keep audience glued to the screens

Mumbai: The viewership base of micro-drama content has surged in less than a year of its existence in India, underscoring growing reception among an increasingly mobile-first audience.

Such content involves a web series of more than 50 episodes with the length of each episode restricted to less than two minutes, especially catering to housewives, commuters, and Gen Z and Gen Alpha audiences.