Oppo says offline retail channel remains core strength

NEW DELHI: Oppo said that the offline retail channel continues to remain its core strength, and offline-first strategy and flexible financing options could influence consumers’ buying decisions.

“We have always been a strong offline-first brand, and that remains our core strength. The point of sale is extremely critical because that is where buying decisions are ultimately made. We are fortunate to have a very strong channel mindshare, whether it is retailers or distributors, and that plays a huge role,” Peter Dohyung Lee, head of product strategy at Oppo, told ETTelecom.