Prime Video ramps up South slate with 26 originals planned over next two years
Prime Video is preparing its biggest South Indian slate yet, with 26 Tamil and Telugu originals currently in development, negotiation or production, Nikhil Madhok, Head of Hindi and South Content at Prime Video India told ET.
“We recognised the opportunity for creative storytelling in the South earlier than most,” Madhok said. “We were first movers when it came to licensing South movies in 2017 and 2018 and we doubled down when we saw these films travelling across the country.”
He said Prime Video’s early push in South films and its focus on localisation through dubs and subtitles helped shape the pan India movement in streaming. “Prime Video has played a significant role in ensuring these stories reach audiences nationwide,” he said.
