From Rs 2 crore to Rs 150 crore: Nasher Miles bets big on quick commerce demand

In a category dominated by utility-first players, Nasher Miles saw an opportunity in colour, design, and self-expression. What it did not expect, however, was that a channel built for groceries and everyday essentials would one day become its fastest-growing revenue engine. “Our quick commerce today happens to be our fastest-growing channel,” says Abhishek Daga, founder & chairman of Nasher Miles. “The new generation has surprised us with the way they think and do things. ”